Guides
Guides for outdoor media companies
Plain answers to the questions outdoor media teams ask about inventory, field proof, billing and tax.
Billboard and hoarding management software in India: an honest comparison (2026)
Billboard software in India falls into three groups — back-office ERPs for media owners, platforms for planning, buying and programmatic DOOH, and the Excel-with-Tally setup many companies still run on. Choose by the work that costs you most time today, and ask each vendor to show it on a demo rather than relying on a feature list.
Read the guide →E-invoicing (IRN) for outdoor media companies in India
An outdoor media company must report its B2B invoices, credit notes and debit notes to an Invoice Registration Portal and get an IRN once its aggregate turnover has crossed ₹5 crore in any year since 2017-18. If its annual aggregate turnover is ₹10 crore or more, each document must also be reported within 30 days of its date, or the portal will reject it.
Read the guide →SAC code for hoarding and outdoor advertising: 998366, 998362 or 998361
Selling hoarding or other outdoor advertising space on your own account is generally classified under SAC 998366, buying or selling space on commission under 998362, and creative or planning work under 998361. All three are generally taxed at 18% GST; the code changes what you report, not usually the rate.
Read the guide →TDS on outdoor advertising under the Income-tax Act, 2025
From 1 April 2026, TDS on advertising contracts and site rent is deducted under section 393 of the Income-tax Act, 2025, which replaces sections 194C and 194-I of the 1961 Act. The reported rates carry over unchanged — 1% or 2% on advertising contracts, and 10% on rent for land or buildings above ₹50,000 a month.
Read the guide →GST and TDS on outdoor advertising in India
Sale of outdoor advertising space is generally invoiced under SAC 998366 with GST at 18%, charged as IGST or as CGST plus SGST depending on the place of supply. Clients usually deduct TDS when they pay, and the media company tracks that TDS until it shows up in its tax credit.
Read the guide →Hoarding inventory in Excel vs software
A spreadsheet works for a small hoarding inventory with one person selling. It stops working when several people sell the same sites, when availability changes daily, or when photos, licences and bookings have to stay attached to each site — which is what inventory software is for.
Read the guide →Proof of posting for hoardings, done properly
Proof of posting is a set of dated, located photos showing the ad mounted on each booked site, followed by monitoring photos while the campaign runs. It is strongest when crews take the photos inside the task for that site, so the photo, the site, the time and the location stay together.
Read the guide →What is outdoor media management software?
Outdoor media management software is a system that keeps a media company's sites, bookings, billing, vendor and landlord payments and field work in one place. It replaces the spreadsheets, WhatsApp groups and separate accounting files most hoarding owners and agencies start with.
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See a booking go from free site to payment
A walkthrough on demo data: one site from proposal to collection, the field app, and the reports your accountant will ask for.