Proof of posting for hoardings, done properly

What clients actually ask for

Advertisers pay for an ad to be seen on a specific site for specific dates. Proof answers three questions:

1. Did it go up? A mounting photo on the start date.
2. Is it the right site? The photo matches the site in the proposal — same structure, same view.
3. Did it stay up? Monitoring photos during the campaign: still mounted, clean, lit at night if the site is lit.

Agencies often forward these to their own client, so proof that is hard to match to a site causes questions further down the chain.

Where it goes wrong

• Photos arrive on WhatsApp. They are hard to match to sites later, and they leave with the phone if the crew member does.
• No location. A photo without a location cannot settle a dispute about which junction it was taken at.
• Monitoring is forgotten. Mounting gets photographed; the mid-campaign visit does not, because nobody scheduled it.
• Proof is assembled at the end. Someone spends an afternoon building a PowerPoint from a camera roll.

A process that holds up

1. Create a task per site when the campaign is booked — printing, mounting, and the monitoring visits after it.
2. Take photos inside the task. The app attaches them to that site and that campaign.
3. Require location to complete. A task should not close without a GPS position, and mock-location apps should be flagged.
4. Schedule monitoring automatically from the campaign dates, so the next visit is always in someone’s list.
5. Export proof from the campaign as a PowerPoint when the client asks — not from a phone gallery.