Glossary
Outdoor media glossary
The words hoarding owners, agencies and accountants use every day, defined in one sentence each.
- Bill Pending
- A campaign whose client PO has arrived but whose invoice has not been raised yet.
- Display charges
- The rent charged to the advertiser for showing an ad on a site for a period, separate from printing and mounting.
- Flex
- The printed PVC banner stretched on a hoarding frame; usually billed per square foot.
- FOC (free of charge)
- A site given to a client without display charges, often as a bonus with a paid booking.
- Gantry
- An advertising structure that spans a road, readable by traffic from both directions.
- GSTR-1
- The GST return that reports outward supplies — the invoices a business has issued — for a period.
- Hoarding
- A large outdoor advertising board, usually measured in feet as width by height.
- Landlord rent
- The rent a media company pays the owner of the land or building where a leased site stands.
- Lit and non-lit
- Whether a site is illuminated at night (lit, front-lit or back-lit) or not; lit sites usually cost more.
- Monitoring
- A repeat visit to a running site to photograph the ad and confirm it is up, clean and lit.
- Mounting
- Fixing the printed flex or vinyl on the site; billed per square foot or per site.
- PO Pending
- A booked campaign that has no client purchase order yet, with the value still uncovered.
- Proforma invoice
- A preliminary bill sent before the tax invoice, often to get a PO or advance approved.
- Proof of posting
- Dated photos showing the ad mounted on the booked site, shared with the client.
- SAC 998366
- The services accounting code for sale of other advertising space or time (excluding on commission) — what hoarding owners usually put on GST invoices for outdoor media. Agents selling space on commission use 998362.
- TDS
- Tax deducted at source by the client when paying an invoice; the media company claims it against its own tax.
- Unipole
- A hoarding mounted on a single tall pole, common at junctions and on highways.
- Vendor PO Pending
- A site charged to a client for printing, mounting or removal that has no purchase order to a vendor yet.
See a booking go from free site to payment
A walkthrough on demo data: one site from proposal to collection, the field app, and the reports your accountant will ask for.